About me

I've been fascinated by how digital systems work since I was 12, downloading softwares just to understand how it functioned. By 14, I was building my first website: not because I had to, but because I enjoyed the challenge and experiment.

That curiosity led me through web development, advertising, and data visualization before I discovered UX design. What hooked me was the psychological and cognitive aspects: how do people actually think? How do systems influence behavior?

Today, I specialize in solving complex technical design problems that require both systematic thinking and deep technical understanding.

Colleagues often bring me the puzzles that sit at the intersection of user needs, technical constraints, and business requirements. I thrive in environments where I can wear multiple hats and really understand the problems I'm solving, not just execute predefined solutions.